Dictionary.com defines cross-post as “to post (the same message) to two or more newsgroups at the same time” and “a message posted to two or more newsgroups at the same time.” For example, this WordPress post will be cross-posted to several other social networking services (SNS) – Facebook, Google+, LinkedIn, Path, Tumblr, and Twitter – using Publicize. I do this to extend the reach of my blog and, hopefully, get more people to view my posts.
Unfortunately, there are people who either use cross-posting inappropriately, do not know how to set it up correctly, or just do not care how it’s set up at all. What they do is enable cross-posting from Instagram to Tumblr, Facebook and Twitter; from Tumblr to both Facebook and Twitter; and between Facebook and Twitter. Any photo they then upload to Instagram will show up on Tumblr, Facebook and Twitter as direct links; with the resulting Tumblr cross-post appearing on Facebook and Twitter, while both Facebook and Twitter will cross-posted between each other. Because of this, it’s not uncommon for people to have Facebook News Feeds and Twitter Timelines littered with duplicate posts.
Of course, there are a few ways to prevent this madness from happening on your News Feed and Timeline. The most obvious way is to disable cross-posting and then to use each SNS individually. This, however, prevents you from reaching a broad audience easily and without manually copying and pasting articles. Another way is to adjust cross-posting settings to prevent duplicates. Mine is set-up such that only my “top-level” SNS accounts, including WordPress and Instagram, have cross-posting enabled.